FreeLoaf hands out free bags of fresh bread and everyday staples on the streets of Scarborough. Every bag is funded entirely by local business ads — so it never costs you a cent.
Get Free Bread Updates I'm a business — advertise on a bagIt's simple, and it's honest. Local businesses pay for small ads printed on our kraft paper bags. That ad money buys the bread. You get the bread. They get your attention. Nobody pays for the bread except the advertiser — and a share of every dollar goes right back to food-rescue charities in our community.
"The first product ever given away free, funded by ads on its own packaging. We call it negatively priced."
Take the bag. Eat the bread. Zero dollars, no strings.
Every sponsorship dollar: 10% flows to local food-rescue charities, published openly in our Impact Ledger.
Bread bought from Scarborough bakeries and grocers. Money stays in the neighbourhood.
Advertising is a stream of money that never stops flowing. Most of it disappears into screens you scroll past. We redirect a slice of it into something you can hold, eat, and share. This is a proof that essential goods can be free — starting with bread, and who knows what's next.